James Patterson on Marketing - “Hit them with a cream pie, then say something smart.”
By EsqSocial Corporation 25/02/14
James Patterson is the world’s highest-paid author, and one of the most prolific. But he got his start in the advertising world. Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency J. Walter Thompson.“...
By: Ross Fishman