Rebranding “Sexy”

On my first day of law school, I received a piece of advice that sticks with me today: if you don’t know, the answer is always “it depends.” In the world of advertising, the most common “easy answer” is “sexy.” If you can’t think of anything clever,...
By: Winthrop & Weinstine, P.A.

Winthrop & Weinstine, P.A.