Avoiding Confusion with the 8-Factor Test for Trademark Infringement
By EsqSocial Corporation 20/10/20
Trademark registration is essential for small business owners who are looking to build and protect the brand within their community. But when a competitor opens up down the street with the same or similar name, trademark registration may only be half the battle: customer confusion is the other half....
By: Farrell Fritz, P.C.