Don’t Snub Staff in Your Law Firm Marketing Strategy

It is no secret that marketing and business development are key components to the success of modern-day law firms. With more than 1.3 million lawyers in the United States alone, gone are the days of waiting for the phone to ring, bringing in new business. Marketing professionals are ever focused on coaching lawyers on marketing and developing their practice. Yet, at the same time, many are overlooking one of the single most valuable marketing touchpoints - staff....
By: Shumaker, Loop & Kendrick, LLP

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