Slogans As Marks: When Does a Slogan Function as a Mark
By EsqSocial Corporation 04/11/20
Slogans can, but do not always, function as trademarks. To be sure, the United States Patent and Trademark Office (“USPTO”) frequently allows slogans such as JUST DO IT! or QUALITY THROUGH CRAFTSMANSHIP, among many others, to be registered as trademarks. However, the USPTO’s recent trend has been to deny registration to slogans on the ground they fail to function as a mark, because they are informational....
By: Akerman LLP - Marks, Works & Secrets