FTC Says Razor Thin Market Share Not Enough for Merger Clearance and What It Means for Disruptive DTC Brands
By EsqSocial Corporation 22/12/20
Last week, the Federal Trade Commission (FTC) filed a complaint in the U.S. District Court for the District of Columbia against Procter & Gamble to enjoin the consumer goods company from acquiring New York-based direct-to-consumer shaving startup Billie. The transaction was announced in January 2020, just over two years after Billie came to market but after it had already seen significant growth in sales “at P&G’s expense,” according to the complaint. The complaint seeks a temporary restraining...
By: BakerHostetler