Protect that Brand: A Quick Guide to Filing Trademarks
By EsqSocial Corporation 30/12/20
A company’s tradename and logo are valuable assets. Consumers’ ability to associate a brand with a business’ goods and services is a critical advantage against competition. Once a brand is designed and marketed—often at significant expense—many companies fail to take the next step to protect that investment: getting a trademark....
By: Cohen Seglias Pallas Greenhall & Furman PC