EsqSocial

In the case of any argument or persuasive appeal you are making, you can ask the question, “Who are you aiming at?” In a jury trial, your answer might be, “The jury, of course.” But who on that jury are you aiming at in particular? In our consulting, we have long advised our clients to target most of their appeals at those you expect to be the tougher audience. In a corporate defense, for example, if you can find a way to sway those who are prone to distrust large companies, then you stand a...
By: Holland & Hart - Persuasion Strategies