SEC Adopts New Marketing Rule, Replacing Advertising and Cash Solicitation Rules
By EsqSocial Corporation 03/02/21
On December 22, 2020, the SEC finalized rules governing investment adviser marketing and payments to solicitors under the Investment Advisors Act of 1940, as amended. The reforms create a single rule to replace the current Advertising and Cash Solicitation Rules (Rules 206(4)-1 and 206(4)-3, respectively), which largely conform to the SEC staff’s proposal that we discussed in our previous QuickStudy. Due to the merging of the two current rules, the new rule is generally referred to as the...
By: Locke Lord LLP