Is Your Green Marketing Deceptive? Look To The FTC Green Guides To Limit The Risk Of An FTC Enforcement Action
By EsqSocial Corporation 24/03/21
In the mid-2000s, businesses unleashed “a virtual tsunami of environmental marketing,” responding to increased consumer demand for products and services perceived to be environmentally friendly, or “green.”1 This consumer demand has only increased, leading many companies to market their products through associated claims about renewable energy use or other sustainability claims......
By: Vinson & Elkins LLP