Ninth Circuit Drowns Out Alkaline Water Suit
By EsqSocial Corporation 07/04/21
The Ninth Circuit recently affirmed the dismissal of a putative class action alleging Trader Joe’s misled consumers by representing its Alkaline Water product as “ionized to achieve the perfect balance.” In rejecting plaintiff’ allegations that the advertising referred to balancing the consumer’s internal pH rather than the balanced pH of the product itself, the Court recognized “a reasonable consumer does not check her common sense at the door of a store.” Weiss v. Trader Joe’s, No. 19-55841...
By: Proskauer - Advertising Law