Healthy Choices: The Power and Perils of Health and Wellness Claims in Advertising
By EsqSocial Corporation 16/04/21
Even before COVID-19 had turned each of us into an amateur epidemiologist, companies in nearly every industry had begun to recognize the magnetic appeal of health and wellness claims in consumer advertising. Marketers of everything from cleaning products to apparel to furniture to homes were suddenly making claims touting the health and wellness benefits of their products. It wasn’t just better, it was better for you and your family. It will surprise no one to learn that the pandemic year of...
By: Faegre Drinker Biddle & Reath LLP