Trademark Protects Something From “Nothing”
By EsqSocial Corporation 20/04/21
Even a business with a relatively simple product can create value by making its product distinctive and then protecting that distinctiveness. The key is to develop unique, non-functional features that customers can rely upon to identify the business and its products, and protect those features, for example with a federal trademark registration......
By: Harness, Dickey & Pierce, P.L.C.