The Law Firm Logo Landscape, Revisited - How the top 50 law firms have evolved their logos over the past five years
By EsqSocial Corporation 21/04/21
Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, and a dearth of flourish and whimsy. I wrote a blog post about it. Recently, a reader of the Great Jakes Blog suggested that it was time to revisit that blog post from 2016. “Firms are now paying big bucks to redesign their graphic identities,” she said. “I think that you’ll find an entirely...
By: Great Jakes Marketing