The Top 15 Law Firm Logos - We examined the visual branding of 300 large law firms. Fifteen logos stood out.

In my last blog post, I examined how the logos of the Top 50 law firms had evolved over the past five years. I found that little had changed. Most of the logos were (still) relatively simple type-treatments that used muted colors and lacked flourish. Was this characteristic of the entire legal industry? I did not think so—but I wasn’t sure. So, I decided to examine the logos of 300 additional (smaller) law firms in the US. And what I found was a world of difference (compared to the 50 largest...
By: Great Jakes Marketing

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