Apple’s App Tracking Transparency Now In Effect
By EsqSocial Corporation 30/04/21
As of this week, Apple’s requirements for apps to follow its AppTrackingTransparency are now in effect. These requirements went hand-in-hand with the iOS 14.5 launch, and impacts how an app can track users and access their advertising device IDs. In particular, consumer consent is now required if the app collects consumer information and shares it with others “for purposes of tracking across apps and web sites.” ......
By: Sheppard Mullin Richter & Hampton LLP