Opioid Fallout: Ad Agency Sued For Allegedly Helping Purdue Deceptively Market OxyContin
By EsqSocial Corporation 14/05/21
Massachusetts AG Maura Healey sued healthcare marketing company Publicis Health, LLC (“Publicis”) under a theory of public nuisance and for violations of Massachusetts’s consumer protection law over Publicis’s alleged role in designing and deploying deceptive marketing campaigns to promote opioid drugs produced by Purdue Pharma Inc. (“Purdue”), including OxyContin....
By: Cozen O'Connor