NAD Addresses Influencer Disclosures in Challenge Between Competitors
By EsqSocial Corporation 20/12/24
This week, NAD announced a decision in a dispute between Mielle Organics and Kreyol Essence – two competitors in the beauty and personal care market – that focused on whether an influencer had clearly disclosed her relationship to Kreyol in various social media posts. NAD’s decision that the influencer’s disclosures did not meet the FTC’s requirements is no surprise, but readers may be interested to see how the case developed....
By: Kelley Drye & Warren LLP