FCC’s One-To-One Consent Rule Takes Effect in January

For those who send marketing texts, keep in mind the FCC one-to-one consent rule update. It has been getting some publicity, and takes effect January 27, 2025. As most are aware, TCPA requires getting consent before sending certain automated texts. For automated marketing texts, prior express written (i.e. signed) consent is needed....
By: Sheppard Mullin Richter & Hampton LLP

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