NY Court Stalls JBS Greenwashing Suit
By EsqSocial Corporation 06/02/25
In 2023, NAD reviewed claims that JBS had made about its goal “to be net zero by 2040.” NAD determined that although the company had taken steps to reach the goal, those steps weren’t enough to support the claim. In 2024, the NY Attorney General filed a lawsuit against JBS under the same rationale. Two key questions in these (and other) cases are (1) whether claims about future goals can be actionable under the law and, if so, (2) how much support a company needs. The NY Supreme Court recently...
By: Kelley Drye & Warren LLP