Living In a State of Continuous Partial Attention is Bad for Business

Every moment of everyday both digital screens and people are vying for our attention. When you are on the phone or sitting with someone and your phone beeps with a notification about a text or social media post it distracts you and your attention from the person you’re speaking with or sitting across a table from. This happens when we are at work, at home, essentially every waking hour. I recently heard someone use the phrase “continuous partial attention.” It struck me because it seems to be...
By: Jaburg Wilk

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