Trademark Owners May Play Only Zone Defense at the TTAB
By EsqSocial Corporation 02/04/25
In a precedential decision invoking the “zone of natural expansion” doctrine, on March 19, 2025, the Federal Circuit upheld a decision by the U.S. Trademark Trial and Appeal Board (TTAB) cancelling in part registrations for MONEY MART for pawn brokerage and pawn shop services despite the registrant’s first use of the mark for potentially related services....
By: Fish & Richardson