Starbucks Loses 'Charbucks' Trademark Appeal

After more than a decade of protracted litigation, Starbucks lost its trademark battle against Charbucks, a coffee produced by a small, family-owned New Hampshire roaster. The trademark case turned on Starbucks' failure to prove that consumers are confused by the name Charbucks because of a "blurring" of its brand.......



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Aditi Mukherji, JD